Most organizations are driven by predictive logic that is rooted in the scientific method, characterized by extensive hypothesis testing and rigorous outcomes analysis. In uncertain times, this logic alone will not be effective. Entrepreneurial Thought and Action®, a different yet complementary logic, starts with action, and proceeds with quick reflection and recalibration as necessary—a perfect method for succeeding amid uncertainty. Babson College works with organizations around the globe to develop entrepreneurial leaders who create new opportunities and drive growth and value creation.


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